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Articles, strategies and case studies on monitoring and improving AI brand visibility
GEO Topic Selection: How to Find the Content Gaps AI Still Answers Poorly
The rule for picking a GEO topic is to find questions your customers ask often, that AI still answers poorly, and that you know best. Count how many different websites AI cites to judge scarcity, ask AI the question once to find what it misses, blurs or gets wrong, then add the chosen question to your measurement list.
AI Citation Explained: How AI Chooses Which Sources to Cite
AI citations are not decided by search ranking. ChatGPT, Gemini, Perplexity and Google AI Overviews rewrite the question into queries, retrieve pages, pick the passages that best answer it, then write an answer with cited sources. Understanding these five stages shows exactly where your page gets dropped.
How to Do GEO: Five Steps to Get AI to Recommend Your Brand
GEO (Generative Engine Optimization) is the practice of getting ChatGPT, Gemini, Perplexity and Google AI Overviews to mention your brand and cite your pages. Starting from where AI answers come from, here is how to do GEO in five steps: measure, pick topics, write, make your site readable to AI, and track.
Make Your Site Readable by AI: A Checklist for AI Crawlers, robots.txt and Structured Data
Making your site readable by AI takes three things: let AI search crawlers through robots.txt, put your text directly in the HTML, and mark up author and dates with structured data. Includes what each AI crawler from OpenAI, Google, Perplexity and Anthropic does, plus a one-time site checklist.
How to Measure AI Visibility: Question Design, Sampling and Tracking
To measure your brand's AI visibility, ask ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews a fixed set of questions that do not include your brand name, and record whether you are mentioned, where, how, in what tone, and whether your site is cited. Ask each question at least 3 times, and compare before and after about 4 weeks after publishing.
What Are GEO, AEO and SEO? Definitions and Differences
SEO helps search engines understand and rank your pages, AEO makes your content the direct answer, and GEO gets your content cited by generative AI such as ChatGPT. One table compares the goals, targets and success metrics of GEO, AEO and SEO.
AI Citation Optimization: 5 Proven Techniques to Get AI Platforms to Cite Your Content
From a direct answer at the top to citing credible sources: 5 techniques that make ChatGPT, Perplexity and Google AI Overviews more likely to cite your content, with measured results from the GEO study.
ChatGPT vs Gemini vs Perplexity: Which AI Platform Matters Most for Your Brand?
How ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude retrieve and cite sources, and why the BVS score is weighted by platform.
What Is AI Visibility? Why Your Brand Needs a BVS Score
AI visibility is how often a brand is mentioned, recommended or cited in answers from AI platforms such as ChatGPT and Google AI Overviews. The BVS score measures it from 0 to 100 across 5 dimensions and 5 platforms.